Strategic Communications by Kevin

Effective and Enduring Results

recent posts

about

Category: COM561

  • Here is the Digital Campaign for Heather’s Cat Cafe and Rescue Center

    Integrated Digital Campaign Plan: The Cat Cafe and Rescue Center Company: Heather’s Cat Cafe and RescueCampaign Theme: The Cat Cafe as Potluck at Rescue CenterCore Narrative: “Come join us at the Cat Cafe. Have a coffee with Heather and the Famous Five Cats.” 1. Company Overview Heather’s Cat Cafe and Rescue Center is a specialized…

  • How I Finalized the “Center of Cats” Campaign Materials

    Build the Grid and Establish Structure The project began by constructing a three‑column, five‑row grid to give the poster a clear organizational framework. This grid became the backbone of the layout: the left column was dedicated entirely to the hero image, while the right two columns held all text and branding elements. This structure helped…

  • How I Designed the Draft for the “Center of Cats” Campaign

    The “Center of Cats” campaign began with a simple idea: transform my small collection of cat figurines, objects gathered over years of travel, into the foundation for a cohesive visual identity. Their variety in style, era, and cultural origin suggested to me the concept of a multimedia exhibition space dedicated to the global history, art,…

  • How I Revised My Shaw Center Grand Opening Materials Using Adobe InDesign

    In this post, I walk through how I revised my original Shaw Center for the Arts promotional materials and turned my draft into a more polished final design. This project required me to create an event poster, an Instagram post, a Facebook post, an invitation, and a social media comment using Adobe InDesign. What follows…

  • How I used Adobe InDesign to Create The Shaw Center Grand Opening Materials

    In this post, I describe an assignment to design several promotional pieces for the Shaw Center for the Arts — a project that was both a creative challenge and a technical learning experience. Using the information provided and five required photos, I created a draft set of materials: an event poster, an Instagram post, a…

  • Consider the Whole, Not Just the Parts

    Problems I most often help resolve often come to those who did not consider the whole of a situation, vs. just their individual role or contribution. We can see examples of this in technology choice and usage, sport, lifestyle, education, and business. What appears to be the problem is often very superficial and noticeable. It…